Strategic content partner
“I have a way with words. I put them in the order that’s needed to cause the desired effect. I use them to express ideas that reach audiences. I share them with other people, so that we can create solutions together.”
As an experienced copywriter (one that thinks that ‘senior’ may sound a bit old), Mike is Holmes & Watson’s loyal word supplier and avid ally. When he’s not writing for clients in various sectors, he’s teaching others how to write – either as a university lecturer or a copy trainer. He prefers close collaborations based on original thought and open communication.
Mike has over 20 years of experience in creative and strategic communication projects.
He writes short & long copy in various genres - from web copy to ads, from radio spots to video scripts. He also supervises branding workshops and develops brand stories.
Over the years, he has worked for large and smaller companies in numerous sectors - from food to telecoms, from consulting to pharma.
He passes on his writing expertise as a lecturer at the University of Antwerp (professional communication) and as a copy trainer at various companies.