Meet our team

When it comes to developing your marketing and sales strategy, Shari doesn’t beat around the bush. She can even be brutally honest at times, but she does it with a smile and to bring about meaningful change that serves your organisation’s long-term growth.
Most of all, she’s fun to work with, as she combines genuine personality with broad experience and fresh insights.

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• Shari has over 15 years of experience in international marketing and communication strategy and execution.
   

• She gets excited from aligning an organisation’s marketing approach with its overall strategic and commercial business goals.
   

• While truly daring to think different, she never loses sight of the final goal in an adaptive way.
   

• She has ample experience in designing and activating brand stories, product launches, events and exhibitions, online communication tools, content sharing platforms (both internal and external) – and more.
   

• Her preferred style of management can be described as challenging and inspirational.

Backed by a proven record of successful entrepreneurship, Helena uses her experience to make growth happen for Holmes & Watson’s clients. While her strong business insight drives various sales and marketing trajectories forward, she has unique expertise in building loyal distribution networks, turning private equity investments into prized companies.

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• Helena has over 20 years of experience in international sales and marketing strategy, development and execution.
   

• Throughout the years, she has built up broad expertise in distributor management.
   

• A passionate defender of organisational values and long-term vision, she achieves success by aligning strategies with the people who have to execute them. 

 

• Always looking forward, she aims to be a visionary in business management.
   

• She is highly experienced in executing strategic full potential plans (Private Equity).

As an experienced copywriter (one that thinks that ‘senior’ may sound a bit old), Mike is Holmes & Watson’s loyal word supplier and avid ally. When he’s not writing for clients in various sectors, he’s teaching others how to write – either as a university lecturer or a copy trainer. He prefers close collaborations based on original thought and open communication.
 

• Mike has over 20 years of experience in creative and strategic communication projects. 
   

• He writes short & long copy in various genres - from web copy to ads, from radio spots to video scripts. He also supervises branding workshops and develops brand stories. 
   

• Over the years, he has worked for large and smaller companies in numerous sectors - from food to telecoms, from consulting to pharma. 
   

• He passes on his writing expertise as a lecturer at the University of Antwerp (professional communication) and as a copy trainer at various companies.

Over the years, Dries has built up ample experience in numerous environments - as a commercial director and as head of business development, to name but a few functions. Thanks to his broad experience, clients can entrust their most important business to him. His preferred role is that of the ‘consiglieri’ who acts as an experienced sounding board and a trusted companion that truly gets things done.

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• Dries has an extensive network, which enables him to assemble the right team for each mission and attract the competences that are needed to turn every mission into a success.
   

• Driven by an ‘own and solve’ mentality, Dries really grasps his client's problem to solve it fundamentally. He manages each project thoroughly, from developing the strategy to making sure it is executed.
   

• Driven by an entrepreneurial and pragmatic approach,  he combines his expertise with the drive to set things in motion. He is realistic about what it takes to realise your plans and has the confidence to guide people in the right direction.
   

• Dries’s experience and independent view enable him to look at each project from a fresh angle. Refusing to settle for a one-size-fits-all service, he always adds value with new ideas and unexpected insights.