Commercial strategy

From noise in the market to a story that attracts and turnover.

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WE GOT YOUR BACK

When you hire us

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Your offer is right, but your customer doesn't feel it
Marketing and sales talk side by side instead of talking to each other
You miss commercial focus and impact

We bring your market into focus, refine your positioning and build a commercial approach that works.

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What do we do in concrete terms?

Strategy never fits into one framework. Can't you see exactly what you need here? Perfect. Then we'll tailor it, together.

Strategic segmentation

Focus on who counts. Not who happens to stop by.
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Value proposition & brand story

State your added value in crystal clear terms. For the customer and team.

Customer surveys & stakeholder interviews

Honest insights that really set something in motion.

Go-to market at product launch

Bring your new product to market powerfully.

Set-up sales organization

Build a sales engine that fits your team and strategy.

Perfect Pitch Training

Learn how to convince: authentic and strategic.

Marketing Strategy and Activation

Align brand, market and sales. Targeted actions, visible results.

Content Strategy and Messaging

Structure, direction, and rhythm in your story.

Performance and optimization

Make marketing measurable and make adjustments. No wet fingerwork.
STRATEGY HUB

food for thinkers. ammunition for doers.

Good commercial choices start with knowledge. In our Strategy Hub, you'll find a growing library of strategic insights about marketing, sales and positioning. No hot air, but useful content that allows you to immediately think and act more sharply.

Dive into the Strategy Hub
customer reviews

What our customers say

Working with Holmes & Watson was a game changer. Their team, led by Shari, truly understands what it takes to innovate in marketing and sales. They challenge the status quo with their strategies and bring them to life seamlessly. Their approach has not only strengthened our vision, but has had a clear impact on our operational results. Efficient, effective and true partners in every aspect of the project. Holmes & Watson is the real deal for those looking to make serious improvements.

Philippe Vanstraceele

Philippe Vanstraceele

CEO

De samenwerking met Holmes & Watson is bijzonder waardevol. Ze zijn een betrouwbare sparringpartner die niet alleen strategisch meedenkt, maar ook actief betrokken is in de uitvoering. Daarom verdienen ze zeker de naam van Strategy Enablers. Een strategie bepalen en uitschrijven is maar het begin van wat elk bedrijf nodig heeft om succesvol te zijn. Waar ze mijn verwachtingen hebben overtroffen is hoe ze met hun ruime praktijkervaring, opgebouwd door zelf jarenlang in het veld te staan, de strategie ook omzetten in uitvoerbare acties doorheen heel de organisatie. Hun vermogen om dicht bij de mensen te staan zorgt ervoor dat ze niet enkel een powerpoint komen afgeven, maar dat ze ook de organisatie inspireren en in actie zetten om het allemaal uit te voeren. Indien nodig, zullen ze zelf de uitvoering van een paar cruciale projecten voor zich nemen waar de huidige organisatie misschien nog niet klaar voor is. Op die manier kunnen de strategie en de organisatie samen groeien tijdens het transformatie traject”

Wouter Willems

Wouter Willems

CSO

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FAQ

Frequently asked questions
More questions? Feel free to reach out
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What do you mean by commercial strategy?
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For us, that is: a clear story, a sharp focus and a market approach that works. No separate campaigns or sales plans, but a comprehensive vision in which brand, market and people reinforce each other.

When do I need a commercial strategy?
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When you do a lot but notice little. When your marketing and sales work side by side, but not together. Or if your offer is correct but your customer doesn't feel it. Then it's time to focus.

Do you also do executive marketing?
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We always start with the strategy. After that, we call in experts in our team for activation, execution and optimization. This way, everything stays in line with the bigger picture.

What is the difference between positioning and value proposition?
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Positioning is how you get into your customer's head. Value proposition is why they should choose you. Both are crucial and must reinforce each other. We make sure that happens.

Do you also work with sales teams?
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Yes. A strategy only works when it is supported. We guide sales in focusing on target groups, conversations, rhythm and pitch. No one-size-fits-all, but hand-on and realistic.

What if marketing is already underway?
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Top. Then we'll see what could be better, what's missing or what's no longer working. We strengthen what is good, let go of what doesn't pay off and bring new focus. No revolution, but evolution.

Is strategy really alive in your organization?

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