of Strategy
key results
to strategy

Together, we are ready to build a strategy that is as agile and far-sighted as your company itself.

What are OKR's?

OKR = Objectives & Key Results

  • Objectives: Where do you want to go?
    Example: “Become the most customer-focused player in our market.”
  • Key results: How do you know if you're moving forward?
    Example: "95% customer satisfaction” or "-30% fewer complaints”

The great thing about it: everyone translates their part of the big goal into daily work. Sales, HR, operations - each team contributes visibly.

Persoon werkend aan een computer

Why does this work?

  • Focus: away from “a little bit of everything”; choosing what matters.
  • Rhythm: fixed check-ins and reviews - strategy keeps moving.
  • Ownership: teams participate, not just the MT.
  • Transparency (internal and external): everyone sees what is important; customers/partners feel clarity.
  • Transparency (internal and external): everyone sees what is important; customers/partners feel clarity.
  • Reality check: OKRs test your strategy in practice - what works, what doesn't, what needs to be sharper.
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When?

when you hire us

Company -> team -> werknemer -> individu

We get on board when:
Daarom kijken we niet enkel naar “het grote doel”, maar ook naar de vertaling naar teams, individuele bijdragen en je eigen groei. Vier niveaus, één verhaal: van bedrijfsambitie tot gedrag op de vloer.
Zo wordt strategie helder, meetbaar en vooral: leefbaar, elke dag opnieuw.

Strategy remains stuck in PowerPoints.waar gaan we naartoe als organisatie?
There are 100 ideas, but no direction.waar werken we samen naartoe als team?
Everyone works hard, but the results are not forthcoming.Wat is mijn concrete bijdrage aan het teamdoel?
It's time to do, not just think.Waar wil ik zelf in groeien?
STRATEGY HUB

food for thinkers. ammunition for doers.

Good commercial choices start with knowledge. In our Strategy Hub, you'll find a growing library of strategic insights about marketing, sales and positioning. No hot air, but useful content that allows you to immediately think and act more sharply.

What's the difference between OKRs and KPIs?
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KPIs measure performance. OKRs send direction. KPIs are about what you've done, OKRs about what you want to achieve. They complement each other but are not the same.

Do we need a strategy before we start OKRs?
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Yes. OKRs are not a substitute for strategy, but a way to bring it to life. No clear compass? Then we'll start there.

Aren't OKRs too complex for smaller organizations?
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Not if you use them correctly. The strength of OKRs lies in their simplicity. With the right guidance, we make them workable, tailored to your corporate culture and team.

How long does it take for OKRs to take effect?
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Don't expect a miracle after 1 quarter. The real impact you get after 2 to 3 cycles. That's when rhythm, accountability and focus arise. But you can feel the difference more quickly.

What if my team isn't ready for this kind of structure yet?
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Then we help them grow in it. We guide you from the start, mirror where necessary and set up the right routines. So that OKRs do not become extra pressure, but rather provide clarity.

Do you have tools or templates that we can use?
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Yes. But no standard spreadsheet or plugins without context. We're building a system that works for you, not the other way around.