Starting point: listening, mirroring, focusing

It all starts with real listening. We delved into the world of Meliopus through conversations with employees and customers.

From those insights, we built:

• company DNA: the foundation that captures the essence of Meliopus.

• Meliopus story based on their purpose: a clear and powerful story that guides future communication.

Culture as a magnet

Meliopus helps build inspiring business cultures through smart facility management for customers, but also for its own people. A crucial message for new talent.

That's why, in addition to the brand story, we also created a: Employer Value Proposition, the compass for strong and credible recruitment communication.

Offerings and segmentation on edge

A strong story stands or falls with clarity. Together with Meliopus, we structured their offerings and target groups:

• Strategic pillars defined.

• Segments linked to the right target groups and customers.

This makes their wide range of services clear, concrete and recognisable.

To the market: tools that work

A story that is correct must also enter the market smartly. That's why we developed:

Sales presentation: a compelling tool for bringing customers along.

Ambassador Program (basis): to harness the power of enthusiastic employees and partners.

Skills that stick

A strong story must be told with conviction. That's why we organized:

Pitch & presentation courses: internal training courses that prepare Meliopus to convince customers with even more confidence.

In short: from listening to launching, from story to skills. Meliopus now has a solid compass to confidently address its market and talent.

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