Business Strategy

Together, we are ready to build a strategy that is as agile and far-sighted as your company itself.

WE GOT YOUR BACK

When you hire us

You miss a sharp story and a clear course
Everyone does their best, but no one knows what exactly
You want to think beyond the next quarter

We bring your mission, vision and values to the point. We help you choose, prioritize and translate them into growth paths. And make sure that the entire team understands what you're going for.

What do we do in concrete terms?

Strategy never fits into one framework. Can't you see exactly what you need here? Perfect. Then we'll tailor it, together.

Mission, Vision & Values

Translate your identity into a clear course that connects and provides direction.

Strategic growth plan

Turn ambitions into concrete steps, without castles in the air.

Market analysis & deep dive

See what you're missing now: from numbers to trends and blind spots.

Value proposition & brand story

Make it clear why customers and employees should choose you.

Ambassador Program

Make your people proud brand carriers from within.

Teamfit analysis

Compare talent, motivation and strategy and make it right.
STRATEGY HUB

food for thinkers. ammunition for doers.

Good commercial choices start with knowledge. In our Strategy Hub, you'll find a growing library of strategic insights about marketing, sales and positioning. No hot air, but useful content that allows you to immediately think and act more sharply.

ready to do it

Sometimes clarity is closer than you think. We listen, mirror and activate — so you can move on.
Where strategy doesn't disappear into the closet, but lives every day.
Worn by everyone.

Holmes & Watson Meet up
What is the difference between mission, vision and values?
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Your mission is why you exist, your vision is where you want to go, and your values are the behavioral principles that guide you along the way. Sounds simple, until you really have to formulate it. We ensure that it is clear, inspiring and workable.

Why should I let my strategy guide me?
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Because strategy isn't a solo exercise. You want a course that is supported, not just conceived at the top. We help you make choices that match your reality and your ambition. No models, but customization.

When is the right time to work on a strategic growth plan?
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When you feel like you're growing but don't know where to go. Or if you have lots of ideas but no clear direction. Or if your team is working hard but misses the bigger picture. Then it is time to set the course.

What if our team is already strategically strong?
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Top. Then we will provide that extra acceleration. Through sharp questions, new perspectives and translation into action. Because even strong strategies can be sharper, more concrete or more effective.

How long does a business strategy process take?
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That depends on your challenge. A vision process can take a few weeks. A full-fledged growth plan or positioning process often takes a few months. We always adjust the rhythm to your context.

What is the difference between a strategy and a plan?
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A plan is what you're going to do. Strategy is why you do it - and what you don't do anymore. Strategy makes choices. A good plan only follows afterwards. We help you keep that order sharp.