Listening as a starting point

A strong story always starts with the people who are in the middle of it. That's why we started at Recomanels with:

• Customer Survey & NPS: honest feedback from customers that made it clear what drives them and where there are frictions.

• Stakeholder interviews: discussions with internal and external stakeholders that provided the broader perspective — from employees to partners.

Together, these insights provided the raw material for sharpening strategic choices.

From insights to identity

A growth company needs a clear core. With market input and interviews, we translated this into:

Company DNA & Story: a compass that provides guidance for all communication and provides internal direction. This way, everyone speaks with the same voice, to customers and to colleagues.

One strong brand above the market

Three brands side by side caused fragmentation and confusion. Together, we brought order and clarity:

From 3 brands & companies → to 1 company brand + product brands.

This strengthens familiarity, makes international growth easier and ensures that Repanels goes to market with one powerful story.

Strategy that works in practice

A strong brand alone is not enough, it also needs a plan. That's why we helped Recomanels with:

• Strategic marketing support: contribute ideas and contribute to the crucial moments.

• Marketing plan for the future: focus on the right target groups, with clear priorities and actions that support growth.

Digital fundamentals for growth

More than just a manufacturer, Retpanels is an international group that wants to be ready for its customers and the future. This requires a solid digital foundation. That is why we guide:

Project management for digitization at group level: ERP, CRM and other systems.

This ensures efficiency, transparency and smoother cooperation between the different countries and teams.

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