I'm good with words. I put them in the order that is necessary to achieve the desired effect. I use them to express ideas that reach audiences. I share them with other people so that we can create solutions together.
As an experienced copywriter (who thinks' senior 'may sound a little old), Mike is Holmes & Watson's loyal wordskeeper and enthusiastic ally. When not writing for clients in different sectors, he teaches others how to write - as a university lecturer or as a text trainer. He prefers close cooperation based on original thoughts and open communication.
Experience
- Mike has over 20 years of experience in creative and strategic communication projects.
- He writes short and long texts in various genres - from web texts to advertisements, from radio spots to video scripts. He also supervises branding workshops and develops brand stories.
- Over the years, he has worked for large and smaller companies in many sectors - from food to telecom, from consulting to pharma.
- He shares his writing expertise as a lecturer at the University of Antwerp (professional communication) and as a copy trainer at various companies.
