Strategy. Everyone is shouting it. Few do it well.
Too often, it gets stuck in inspiring slides, hollow slogans and brave compromises that no one really believes in. Strategy to frame, not build.
At Holmes & Watson, strategy enablers, we call that loss of time. Because strategy must do what it promises: provide direction. Give strength. Propel your team and business forward.
We create a strategy that lets you win
In the market. In your organization. In the minds and hearts of your people.
And yes, that takes guts. Because winning starts with choosing. Choose who you want to be. Where you play. What you no longer lose energy on.
No thick reports. No grey models. However, sharp choices, translated into action and supported by your team.
Together with you, we build an impactful strategy. And most importantly: with results.
1. Choose where to win
Strategy = choose. Point.
But that's just the hardest part. Because making concessions is easier than making choices. Until you find yourself doing “a little bit” of everything and not really winning anywhere. We pinpoint the sore spot and challenge you:
- Where is the real potential to create value?
- Who do you really make a difference for?
- Which strengths should you strengthen — and which ones should you let go?
Choosing sometimes hurts. But it brings focus. And focus brings strength.
2. Knowing how to win
Winning = knowing why customers choose you (and not neighbors).
You don't win with “good service” or “quality”. That's what everyone says. You win with a unique promise that your customer feels, understands and believes.
That's where we'll guide you:
- We build value propositions based on real customer insights.
- We make your commercial story razor-sharp: no features, but impact.
- We ensure that marketing and sales do not work side by side, but on an extension.
You won't win your spot in the market by volume. But with sharpness and relevance.
3. Organizing to win
Your strategy may still be as good — if your organization can't do it, it stops there.
That's why we also look inward:
- Does your structure match your strategy?
- Are roles and processes clear?
- Do people feel like owners of the course?
- Does your culture provide speed, enthusiasm and direction?
We remove the growth bottlenecks, empower people and let structure, processes and culture work together with your strategy. Not against it.
4. From plan to rhythm
Creating a strategy is one thing. Delivering on the strategy? That's where the game starts.
That's why we provide rhythm, sharpness and ownership:
- Clear goals that provide direction and connect.
- OKRs that help teams focus and accelerate.
- A system that keeps strategy alive, not making it dusty.
No plans for the wall. Movement, though. Results, though. Good luck, though.
5. Winning together
We are not external advisors who come to tell you how to do it.
We are standing next to it. In the middle. Erin. With you.
- We are your sounding board and challenger.
- Not only do we think along, we also help build.
- We're not taking over. We ensure that you and your organization can wear it and do it.
For companies that want to grow, but with their people. They want to choose, but not blindly. Want that strategy that sticks, works and pays off.
